How much would it mean to your top-line if you could get to market three months earlier? What would be the impact of your direct sales organization really getting on the same page with product marketing? Are you ready?
We have created a simple 12-question test that may help you get a handle on how ready you are. Just answer the following questions. Choose the answer that best describes your current situation, in your own opinion. The result might just prove to be an interesting "light" on how complete and ready for market your "g2m" really is.
Readiness Test FAQ
Who should take the Go-To-Market Readiness Test? If you are involved in marketing, sales, product or executive management in your company, this test can provide a meaningful snapshot as to where you stand from your point of view.
How are the answers scored? We use a formula that is updated quarterly with input from our Market Readiness Survey and other direct client interviews. Our goal is to provide a "snapshot" of your go-to-market readiness. Like any tool, the Readiness Test is just one data-point among many.
Will the results be revealed to anyone else? No. This version of the tool is anonymous and for your personal use. If you enter your email address, we will send you a formatted copy of the test for your records. We do capture the scores on an aggregated basis for data analysis.
