A New Methodology
g2m Group has created a unique service that provides comprehensive, actionable go-to-market programs (we call them “Workbenches”) for business product and services vendors. These Workbenches get your team on the same page, and keeps them there, through:

• Focus on the value proposition in terms that urgently matter to your prospects - we call this an I3 Value Proposition(sm);
• A Specific “framework” to pull the entire program together – fast;
• Agreement on a basic set of ideas and terms for all stakeholders to use;
• Identification of the degree of alignment among the internal stakeholders;
• Fast, efficient and accurate identification of all go-to-market gaps.

g2m Group’s Workbenches are designed to be effective and pragmatic through processes which can be easily learned and applied and people and support which are both knowledgeable and available. They provide acceleration for go-to market initiatives in even the most sophisticated marketing and sales organizations. With access to an expert panel, a dedicated portal and a clear, crisp process and a strategic methodology, Workbenches empower your team in a new way to capture market share, grow revenue and leverage all your existing resources.

Workbenches: Some of the Moving Parts
Acceleration Framework™ and g2mFlightPlan™: In short, the Acceleration Framework and g2m FlightPlan provide the core methodology and common language for your go-to market launch processes.

• The Framework allows stakeholders to examine open issues, arrive at agreement and move faster and more effectively to bring the offering to market.
• The FlightPlan details and updates the key program elements.

The Acceleration Framework develops, organizes and captures the key strategies, information requirements and decisions of your go-to-market initiative. During work sessions (Webex conferences or on site, workshop environment), we will carefully develop and document each of these in a way that everyone on your team can take advantage of.

The process will translate the strategic elements of the Framework into the practical components of the g2m FlightPlan™: goals, actions, timelines, decisions, questions, stakeholders and budget issues. The FlightPlan™ then becomes an online reference detailing the major actions required to move your Workbench program forward.

Setting goals, defining next steps and keeping an eye on the calendar as days evaporate are a few of the reasons clients use the online g2m FlightPlan.

The Acceleration Panel™ is one of the key features of the Workbenches - a powerful "logjam busting" resource available through g2m Group Acceleration Workbenches. The Panel is made up of experienced and talented people who serve a varied clientele drawn from leaders in technology, financial services, pharmaceuticals and other industries.

Your employees can "ping" the Panel at any time using the Private Client Portal or request more detailed interactions, even working sessions, through the Accelerator Sessions that are part of your Acceleration Workbenches package.

Assessment & Analysis: The Workbenches start with rapid assessments and analysis of your team's collective perspective on the market and opportunity. Stakeholders each complete a self-paced, online assessment tied to the focus area of the Workbench. Responses are compiled for an appraisal of what the team believes is happening relative to the workbench focus area.

Assessments look at decisions and objectives regarding all the major "moving parts" of your go-to-market initiative, the degree of internal alignment on strategy and tactics, and the consensus view of all stakeholders. Gaps in the plan or the team's understanding of the plan quickly come into view.

Bottom line: g2m Group can help you manage the "moving parts", further clarify what needs to happen next and overcome the inevitable obstacles that often hinder execution.