g2m Group is an assortment of powerful Go-To-Market resources that work together to make your marketing and sales communications chain more effective. g2m Group provides people, methods and resources to support the development and deployment of powerful I3 value propositions to the customers of organizations that market big ticket products and services to businesses (i.e., “the complex sale”).

We know that message matters. Not only the big picture message of branding, logo and overall positioning - but the message that your direct sales or business development team conveys in actual sales conversations.

At g2m Group we utilize a series of Go-To-Market “workbenches” to help you in the development of strategy, planning and message implementation for complex sales environments.

A Workbench is a service platform made up of content, g2m Group subject matter experts (called the “Acceleration Panel”), a dynamic reference portal, a proven methodology and ongoing support with which practical and strategic work is done with your marketing and sales practitioners (leadership and staff).

g2m Group is a team of experienced sales and marketing professionals organized into a system which fills gaps in go-to-market initiatives among business product and services vendors. The company was designed from the ground up to accelerate go-to-market for business-related products and services, with a focus on plug-in processes, people and support. Experience matters and our team has lots of it. Hundreds of years, in fact.

The company is led by Jose Palomino, who's experience working inside and with technology leaders such as the Yankee Group, Tandem Computers (now part of HP), GM, IBM, HP, Dell, Accenture, Sterling Commerce, iManage and others has inspired g2m Group’s unique approach to "Go To Market."

With almost 25 years of experience starting businesses as well as providing counsel to owners and senior management of leading companies, he has leveraged an experienced and talented team into an Acceleration Panel: a dynamic plug-in resource for leadership and execution in getting business products and services to market.

Our Panel has worked with and for leading companies in many industries. From leading IT services organizations to national consumer brands, our team has worked go-to-market from all angles: market strategy, sales execution, marcom development, customer satisfaction, being the customer and all the steps in between. This “logjam busting” resource is comprised of former and current senior executives, including a Chief Marketing Officer, Creative Director, Sales Vice Presidents, Account Executives and other contributors with an average of over 20 years experience.