Certainty of execution. Time. Money. Those are some of the reasons you might expect us to give. To accomplish these, your firm crafts a "powerful value proposition", shapes a marketing campaign and delivers that message to many people at different levels with different needs and different agendas. Same message. Same value proposition. But the context into which that message must be delivered forces the messenger (product marketing, field marketing and most especially direct sales) to either adapt or abandon it "on the ground" of reality.
What "acceleration" is all about: How to shape that most effective "powerful value proposition" and then insure that message decay and corruption does not diminish its power as it is delivered to your prospective customers.
Perhaps you are thinking, "Wait a minute! Why do I need to spend more money to plug in any other resources to my current go-to-market program? We work with an excellent ad agency and marketing consultant to put together a top-flight team. In fact, we have subscriptions and access to Gartner, Forrester and IDC. We even brought in a new sales methodology when we upgraded our CRM system last year."
And our answer would be, "Yes." Yes, that's exactly why your company would get a great "bang for the buck" from g2m Group's Acceleration process, people and tools. Let's take a look at typical go-to-market assets and how we fit in with them.
Go-to-market resources and g2m Group
Marketing Consultant: Branding, positioning and big-idea strategic planning. We do it! Our Framework has plenty of room for great work that's already been done, to make sure it is understood and applied correctly by all of your team over time Our Assessment and Benchmarking will help identify what, if anything, still needs to be done to develop and embrace the value proposition that will make it all the way to your prospect's thinking, time and time again.
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the market without significant subscriptions and access privileges solidly in place. So, when it comes to detailed competitive analysis or market sizing, we work with them too, ensuring that the information and input you have paid for is understood, embraced and properly implemented throughout your go-to-market team. The Framework plugs in their input and the team can get to the best, most essential points faster and with less "noise", and with a positive influence to revenue-generating activities.
Sales Method/Training: A defined sales process is the hallmark of a successful sales organization. Whether it is Value Selling, Miller Heiman or TAS. the fact is that the degree to which the process is used can be as important as which process is used. Our Assessment looks for this and highlights this as a critical path success factor. We then look for ways to integrate your methodology with an effective value proposition and Four Sales Cases, developed on the Workbench, to help you close business more quickly and more often.
Top Flight Team: Whether you think of your go-to-market team as being Marketing, Sales, or a collection of "all of the above", you have confidence in the people that make up that team. They're veterans: seasoned and skilled and hard working. Great! We want to help them stay focused, get obstacles out of their way and accelerate everything they do as much as possible. Whether you see need for improvement in your sales or marketing team, or not, enhancing their effectiveness will enhance your "bottom line."
A "Baked" Strategy: You're executing your strategy now. A ton of work went into it and everyone has their marching orders. What could go wrong? Our process can give you the certainty that everyone is on the same page and that your strategy is complete. Our experienced Panel can be in place to help you overcome the inevitable "bumps on the road" through a variety of tools, available when you need them.
Other Resources: Let's add to the above the challenge of coordinating input from Product Management, Analyst Relations, Public Relations, Sales Management, CXO's and Strategic Clients who have very high expectations of your next releases. Not easy to do, but our FlightPlan helps facilitate this process.
Yes. We can help you succeed: g2m Group is a plug in resource that complements your professional team, providing on-going support for your initiative to ensure success, working with your current team and assets. Our goal is to help you channel and leverage the human capital, brand equity and technical prowess your firm possesses to gain maximum market impact. |
